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Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

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Podcast

Episode 12: The Five Layers of Product Data Optimisation

Most product data work starts in the wrong place. Marketing needs descriptions for launch, so somebody writes descriptions.

May 6, 2026

Podcast

Episode 11: Five Ways to Stop Losing Sales to Bad Product Data

Product data is the most important pillar of any ecommerce strategy, and almost nobody treats it that way.

May 5, 2026

Podcast

Episode 10: Do You Actually Need a PIM?

The minute a new head of ecommerce arrives, or a new board takes a look at the digital roadmap, the same line appears. We need a PIM.

May 4, 2026

Podcast

Episode 9: Four Things to Do Before You Buy a PIM or Replatform

PIM and ecommerce replatform projects run late and over budget with remarkable consistency.

May 1, 2026

Articles

The Cost of Bad Product Data: 15 Statistics for 2026

The cost of bad product data is real, but it is spread thin enough that most teams never add it up.

June 1, 2026

Articles

Product Data Onboarding: Fix the Bottleneck

For retailers and distributors, product data onboarding is one of the most persistent operational bottlenecks in the business.

September 1, 2025

Articles

BigCommerce Product Data: Get It Import-Ready

BigCommerce product data is where a lot of otherwise well-built replatforms stall.

August 1, 2025

Articles

Keeping Product Data Updated After Launch

A catalogue that was accurate at launch can drift out of date within months if nothing is actively keeping it current.

May 9, 2025

Articles

Product Data Integration: 3 Mistakes to Avoid

Product data integration is what determines whether a new SKU actually goes live on schedule.

May 8, 2025

Guides

How to Sync Product Data Across Channels

Learning how to sync product data across every channel at once is what closes that gap.

May 7, 2025

Articles

Product Data Management: What It Is and What AI Fixes

AI product data management replaces a specific kind of manual work. Continue reading to learn more!

May 6, 2025

Articles

Product Data Exports: One Format, Every Channel

Product data exports break down for a simple reason: every channel wants something slightly different.

May 5, 2025

Articles

Incomplete Product Data: Why It Slips Through

Incomplete product data is one of the most common reasons a product launch stalls.

May 2, 2025

Articles

Bulk SKU Imports: Fix the 3 Common Failures

Bulk SKU imports are where a lot of otherwise well-planned launches lose their timeline.

May 1, 2025

Articles

PIM vs DAM vs MDM: What’s the Difference?

Here is what each system actually does, where they overlap, and how to work out which one you need first.

Articles

AI vs Rules-Based Product Attribute Extraction: Which Wins?

Here is how each works, where each fits, and how most production environments end up using both.

Articles

Product Data Challenges for Distributors: The Real Problems

Generic product data advice, built around fashion and home goods use cases, doesn’t address any of this.

The eight stages of a supplier onboarding process from invitation to going live

Articles

The Supplier Onboarding Process: An End-to-End Guide

A documented supplier onboarding process turns that habit into something you can measure, improve, and scale.

Articles

Distributor Product Data Best Practices (2026 Playbook)

This playbook sets out ten practices that make the difference between a catalogue that supports growth and one that constrains it.

Guides

How to Extract Product Attributes from Supplier PDFs

Supplier PDFs are the hardest format most product data teams deal with.

Guides

How to Implement ETIM

ETIM implementation fails more often from poor scoping than from technical problems.

Articles

AI product data enrichment explained

Most teams hear ‘AI product data enrichment’ and picture a single ‘magical’ system that can read a supplier PDF and fill the catalogue from end to end

Articles

Product Data Extraction Accuracy: What to Measure and Why

Most vendors quote a single accuracy number. Often 95%. Sometimes higher. Then you run a pilot on your real supplier data and that figure collapses.

Supplier product data moving from spreadsheets and PDFs into a structured catalogue

Guides

Onboarding Suppliers: How to Go From Six Weeks to Days

Most teams running a supplier onboarding process know it is slow, but very few have stopped to count how slow.

Articles

Faceted Search for B2B Distributors: The Data Foundation

A B2B buyer knows they need a 24V DC contactor rated for 40 amps with screw terminals.

Articles

ETIM 8 vs ETIM 9: What Changed and How to Migrate

The real question behind ETIM 8 vs ETIM 9 is not what the committee altered, it is what elements break in your own data when you move.

Articles

Product data enrichment ROI: how to build the business case

Finance asks for the return in pounds; the team produces a deck full of qualitative benefits and the decision stalls.

Articles

Product data enrichment tools: 12 platforms compared in 2026

SKULaunch is one of the twelve platforms covered here, and this article was compiled by SKULaunch’s team.

Articles

Supplier Data Templates: Why They Don’t Work

Supplier data templates are the default answer to onboarding product data at scale, and they almost always disappoint.

Articles

What is ETIM, explained

This explainer covers what ETIM is, what problem it solves, how the structure works, and why distributors in technical verticals rely on it.

Ebook

Before You Buy a PIM

Everyone says the answer is a PIM. Work out which part of your process is actually broken first.

The ROI of Product Data Enrichment

Five levers, what each is worth in pounds, and a model you can run on your own catalogue in an hour.

PDF, 13 pages, 15 minute read

August 25, 2026

roi-of-product-data-enrichment

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