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Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

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Episode 8 - Show Me the money - 5 Areas Where Product Data Investment Actually Pays Off

April 29, 2026

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Episode 7: Every Way to Source Product Data: What Works, What Doesn't, and Where to Start

Podcast

Episode 4: Why Supplier Data is Never Usable - and Three Leavers to Fix it

March 12, 2026

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Episode 3: If AI Can’t Read Your Product Page, It Doesn’t Exist

March 11, 2026

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Articles

Supplier Data Templates: Why They Don’t Work

Supplier data templates are the default answer to onboarding product data at scale, and they almost always disappoint.

Articles

What is ETIM, explained

This explainer covers what ETIM is, what problem it solves, how the structure works, and why distributors in technical verticals rely on it.

Articles

Why Most Product Data Enrichment Projects Fail (and How to Avoid It)

Most product data enrichment projects don’t fail in the way teams expect.

Articles

Product Data Enrichment for Shopify: A Practical Guide

Shopify gives you a product model built around five core fields and a flexible metafields layer.

Articles

Product Data Glossary: 50+ Terms Defined

This product data glossary covers the 50+ terms you will meet most often in product information management, ecommerce, and supplier data work.

Articles

Supplier Portal vs Email Onboarding

Email is still the most common way to onboard suppliers.

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