The ROI of Product Data Enrichment

What better product data is actually worth. Five levers you can improve, what each one is worth in pounds, the results three customers measured, and a model you can run on your own numbers in an hour.

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PDF, 13 pages, 15 minute read

What's inside

Why 45 minutes per product record becomes four full-time people a year on a 10,000 SKU catalogue
What a six-week supplier onboarding loop costs in sales that go to a competitor, and what four days looks like instead
How a single blank attribute takes a product out of the filtered results a buyer is looking at right now
Why the specifications on your page win the long-tail searches that duplicated manufacturer copy never will, and why those same records are what an assistant reads
The eight numbers you already hold that size the whole case, and the rates to apply to them
A worked model on a 10,000 SKU catalogue with every assumption stated, a blank one for your own figures, and straight answers to the six questions your finance director will ask

Who it's for

Catalogue and product data managers who need a number before they ask for budget
Ecommerce and merchandising leads carrying a backlog of products that are live but incomplete
Anyone putting the case for enrichment in front of a finance director and wanting the working shown