Product data that's
actually ready to sell.
SKU Launch enriches, structures, and onboards product data at scale — so your product pages convert, your search works, and your team stops living in spreadsheets.
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The three problems everyone's dealing with.
These aren't invented problems — they're the ones your team is probably dealing with today.
Your data is trapped in descriptions
Brand, size, colour, weight — all in free text. None of it is filterable, your search is broken, and AI can't reason with it.
Product Data Extraction ➡Supplier onboarding has a 12% completion rate
You sent a 200-column spreadsheet. They sent it back empty. It's not your suppliers — it's the process.
Supplier Portal ➡£500k platform. Empty product pages.
Digital transformation projects fail at the data step. Your PIM is 40% populated, and the SI left months ago.
Enrichment Studio ➡Live in days. Not quarters.
No six-month implementation. No PhD in data science. Your team is up and running in days.
Day 1
Connect your sources
Upload spreadsheets, connect your PIM, or send suppliers a portal link. We ingest everything.
Days 2-3
AI extracts & enriches
Our AI reads your data, suggests taxonomy, and extracts structured attributes. 90% automated.
Days 4-5
Your team governs
Review, approve, and refine the 10% that needs a human eye. Set rules. Build confidence.
Day 6
Publish anywhere
Push enriched data to your PIM, platform, marketplace, or ERP. Your call, your timing.
9 capabilities. 3 pillars. One governed product data pipeline.
Every capability designed to handle the supplier count, SKU count, and complexity that retailers and distributors deal with daily.
Supplier Portal
One link per supplier. AI pre-fills. Supplier confirms. Completion rates go from 12% to 80%+.
Explore →Imports & Spreadsheets
Upload CSVs, Excel files, or paste raw data. Columns mapped and structured into your schema automatically.
Explore →Standards & Data Feeds
ETIM, BMEcat, GS1 — automatically mapped to your schema. Gaps filled by AI.
Explore →Enrichment Studio
Entire catalogue enriched overnight. Confidence-scored. Reviewed by exception only.
Explore →Product Data Extraction
AI extracts attributes from PDFs, images, URLs, and raw text. Brand, size, colour, specs — structured.
Explore →Content Generation
Product titles, descriptions, and bullets from real enriched data — not hallucinated specs.
Explore →Schema & Attributes
AI builds attribute schemas for any product category in minutes — including ETIM-aligned attributes.
Explore →Mapping & Normalisation
200 supplier formats normalised to one schema. No cleaning rules to write.
Explore →Product Data Quality
Real-time completeness scoring by supplier, category, attribute. Flags gaps. Controls publishing.
Explore →What your team's week actually looks like.
What your role, athis is your
problem to solve
Real results from real product data teams.
We had 35,000 SKUs with specs buried in description fields. SKU Launch extracted and structured them in three weeks. That would have taken my team two years — I'm not exaggerating.
📊 35,000 SKUs structured in 3 weeks
Head of eCommerce
We'd spent £150k on a PIM that was 30% full. SKU Launch gave us the data layer we were missing all along. The PIM finally has something worth storing in it.
📈 PIM completeness: 30% → 94%
Digital Director
Supplier onboarding went from a 45-minute nightmare per SKU to something our suppliers actually complete. The portal is just obvious in a way ours never was.
⚡ 45 min/SKU → minutes
Operations Manager
Pay for what you onboard & enrich. Nothing more.
No SI required. Start enriching in days. Flexible contracts.
£1,200
£3,500
Custom
£499
£999
Custom
Ready to stop launching
empty product pages?
Book a 30-minute demo. Bring your messiest data — we'll show you what SKU Launch can do with it. No slides. No pitch deck. Just your products.
Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.
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