Product data enrichment software

Sales-ready product data in days, not months.

Turn supplier files into complete, structured, sourced product records your team can publish. Do it yourself, in one self-serve platform.

Free for a month on 1000 products. No card needed.
Used by product data teams globally
RS Group LogoRed circle with lowercase white letters 'aps' and a smaller red triangle to the left.APS Industrial LogoRS Group LogoMole Valley Farmers LogoBowens Australia LogoFantastic Furniture Logo
35,000 SKUs
structured in 3 weeks

"We had the products. We had the images. We even had most of the data, it just wasn't in the right shape to do anything useful with online. SKULaunch pulled it all together and gave us a catalogue that actually works for our customers."

Mole Valley Farmers
Head of eCommerce
30% to 94%
PIM completeness

"We went from dreading supplier onboarding to it being almost routine. The team is spending their time improving the catalogue now, not chasing spreadsheets. We activated more new suppliers in the first two months after go-live than we had in the entire previous year."

Bowens Australia
Product Owner
45 minutes to minutes
time spent per SKU

"We are onboarding 1000s of products in days not weeks, ensuring our B2B customers get complete and consistent attributes and descriptions."

APS Industrial
Head of Catalogue
Before and after

From a supplier row to a sales-ready record.

Real products, two views. Pick an industry, then drag the handle to turn a bare supplier row into the record SKULaunch builds, with every value tagged to where it came from.

Building and trade
Electrical and industrial
Workplace and education
Specialist retail
Automotive
Drag the handle to compare, or tap a view
BeforeSupplier file · Row 1,208
3 of 14 fields
MAK DHP485Z COMBI 18V BL LXT BODY
CATEGORY: TOOLS

LONG_DESCRIPTION: NULL

×FEATURES_01 through FEATURES_05: NULL
Attributes
Voltage18
Motormissing
Chuck capacitymissing
Max torquemissing
No-load speedmissing
Capacity in masonrymissing
Capacity in woodmissing
Torque settingsmissing
Sourcesnone recorded · no brand · 11 of 14 fields blank
AfterMakita · DHP485Z
14 of 14 fields
Makita DHP485Z 18 V LXT brushless combi drill, 13 mm chuck, body only
Power tools › Combi drills

18 V LXT brushless combi drill with a 13 mm keyless chuck and two speeds, delivering up to 50 Nm of torque. Drills steel, wood and masonry. Supplied as a body only, without battery or charger.

21 torque settings plus drill and hammer modes S2
Twin LED work lights S2
Electronic brake and all-metal gearing S2
Attributes
Voltage18 V S1 S2
MotorBrushless S1 S2
Chuck capacity1.5 to 13 mm S1 S2
Max torque50 Nm S1 S2
No-load speed0-500 / 0-1,900 rpm S1 S2
Capacity in masonry13 mm S1 S2
Capacity in wood38 mm S1 S2
Torque settings21 + drill S1 S2
SourcesS1Manufacturer datasheetS2Web search, trusted sources
Drag to compare

Sample for one product, the Makita DHP485Z, built from S1 the manufacturer datasheet and S2 a web search of trusted sources. The supplier row shows a typical export format, and the thumbnail is an illustration.

What you get

Better product data shows up everywhere you sell.

SKULaunch turns supplier files into complete, structured, sourced product records. Do it yourself, in days. Here is what changes when the data is right.

Building and trade
Electrical and industrial
Workplace and education
Specialist retail
Automotive
Hager MTN132 32 A single pole Type B MCB, 6 kA
Rated current
32 A
Breaking capacity
6 kA
Mounting
DIN rail

Product pages that answer the buyer's question

Full titles, descriptions, feature bullets and spec tables on every SKU, written from attributes you can trace back to a source.

Filter by
✓ Type B
✓ 32 A
Single pole
6 kA
DIN rail
230/400 V

Filters and site search that work

Every product carries the same attributes in the same units, so category filters and on-site search return the right products.

A buyer asks
"32 A type B single pole MCB with 6 kA breaking capacity"
✓ Rated current
✓ Curve
✓ Poles
✓ Breaking capacity

Data that search engines and AI assistants can read

Search engines and AI assistants match buyers to products on specifics. Structured, complete records give them the specifics to work with.

Your PIM
Ready
Ecommerce platform
Ready
Marketplace template
Ready

Feeds and listings without the rework

Publish to your PIM, ecommerce platform and marketplaces with the required fields filled, in the format each one expects.

Supplier file to sales-ready record
Day 1: file in
This week: live

New ranges on sale in days

Load a supplier file today and publish sales-ready records this week. No project to scope and nothing to wait for.

Supplier spreadsheet
Mapped
PDF datasheet
Extracted
Portal upload
Mapped

Supplier data without the chasing

Suppliers send what they have, in the format they have it. SKULaunch maps it to your taxonomy and attributes and flags what needs review.

Search and AI answers

Same product. One record answers the buyer. The other has nothing to match.

Site search, search engines and AI assistants match buyers to products on attributes. Pick an industry and compare what each record gives them to work with.

Building and trade
Electrical and industrial
Workplace and education
Specialist retail
Automotive
A buyer asks AI
"a 32 A type B single pole MCB with 6 kA breaking capacity"
1 of 2 records matched
What the supplier sent
MCB 1P 32A B 6KA HAG MTN132
Category
ELECTRICAL
Long description
missing
Attributes filled
2 of 8
✗ Not enough data to match this buyer. Skipped.
What SKULaunch publishes
✓ Matched
Hager MTN132 32 A single pole Type B MCB, 6 kA
✓ Rated current
32 A
✓ Curve
B
✓ Poles
1
✓ Breaking capacity
6 kA
Mounting
DIN rail
Standard
EN 60898-1
Example AI answer
The Hager MTN132 is a single pole 32 A Type B MCB with a 6 kA breaking capacity. It mounts on a DIN rail and conforms to EN 60898-1.
How it works

Live in days, not quarters.

From messy supplier files to publish-ready data in four steps you run yourself.

1
Day 1

Connect your sources

Upload spreadsheets, connect your PIM or send suppliers a portal link. SKULaunch ingests all of it.

2
Days 2 to 3

AI extracts and enriches

The AI reads your data, suggests a taxonomy and extracts structured attributes, tagging each value to its source.

3
Days 4 to 5

Your team governs

Review, approve and refine the values that need a human eye. Set the rules once and build confidence.

4
Day 6

Publish anywhere

Push enriched data to your PIM, platform, marketplace or ERP. Your call, your timing.

Where it fits

Works with the PIM or ecommerce platform you have.

SKULaunch sits between your suppliers and the systems you already run. It does the slow part, turning messy supplier files into complete, consistent records, then hands the result to your PIM, ecommerce platform, marketplaces or ERP.

What comes in

Supplier files and your existing data

•
Supplier spreadsheets, PDFs and datasheets
•
Portal uploads from your suppliers
•
An export from your PIM or ERP
→
What SKULaunch does

Builds the sales-ready record

•
Maps every product to your taxonomy and attributes
•
Fills the gaps from datasheets and trusted web sources
•
Tags each value with its source and flags what needs review
→
Where it goes

The systems you already run

•
Your PIM
•
Your ecommerce platform and marketplaces
•
Your ERP, as a file feed

Keep the PIM or ecommerce platform you have. SKULaunch fills it with complete data. No PIM yet? SKULaunch includes a PIM layer you can use instead.

PIM
Akeneo
Plytix
Sales Layer
Inriver
Stibo
Bluestone PIM
Ecommerce
Shopify
Magento
WooCommerce
File exports for any other system
Platform

One pipeline, from supplier file to sales-ready record.

Onboard the source data, enrich it, then structure it for every channel. Built for the volumes retailers and distributors deal with daily.

Source onboarding

Get supplier data in, whatever shape it is in

✓ Supplier portal
✓ Imports and spreadsheets
✓ ETIM, BMEcat and GS1 feeds
Explore supplier onboarding →
Enrichment and content

Fill the gaps and write the content

✓ Enrichment from datasheets and trusted web sources
✓ Attribute extraction from PDFs, images and URLs
✓ Titles, descriptions and bullets from enriched data
Explore the platform →
Data structure

Structure it for every channel

✓ Schema and attributes
✓ Mapping and normalisation
✓ Product data quality scoring
Explore PIM and DAM →
Pricing

Pricing from £1,249 a month.

Your catalogue
GBP
USD
AUD
Up to 10,000 SKUs
10K
100K+
Starting from
£1,249
per month
Everything included at every tier. Prices are based on a 12 month commitment and exclude VAT and GST.
Questions

Questions teams ask before they start

Does SKULaunch replace our PIM?

Black plus sign icon with rounded edges on a white background.

No. SKULaunch works alongside your PIM. It does the slow part that most PIMs leave to you, turning messy supplier files into complete, consistent records, then publishes the result to your systems. It connects to Akeneo, Magento and WooCommerce, and any other system can take a file export. If you do not have a PIM, SKULaunch includes a PIM layer you can use instead.

How accurate is the enriched data?

Black plus sign icon with rounded edges on a white background.

Enriched data is 98 percent accurate. Every value is tagged with where it came from, and values the AI inferred rather than found stated in a source are flagged, so your team knows what to review before anything is published.

How long does setup take?

Black plus sign icon with rounded edges on a white background.

Setup takes under two weeks. You can start sooner with the free trial, which covers 100 products across up to 3 end node categories.

Where does the product data come from?

Black plus sign icon with rounded edges on a white background.

From your suppliers' own files and datasheets, plus searches of trusted web sources. Each value shows its source, so you can check it against the original.

What does the free trial include?

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One month free on 100 products across up to 3 end node categories. You do not need a card to start.

How much does SKULaunch cost?

Black plus sign icon with rounded edges on a white background.

Pricing is by catalogue size, from £1,249 a month for up to 10,000 SKUs, based on a 12 month commitment. Every tier includes unlimited AI enrichment, supplier portals and users. Catalogues above 100,000 SKUs are scoped individually. The pricing page has the full calculator.

Start with your worst spreadsheet.

Pick the supplier file that has cost you the most time and run it through SKULaunch. If you would rather be walked through it, book a demo instead.

✓ One month free · ✓ No card · ✓ Your own products, not a sandbox
© 2026 SKULaunch Ltd. All rights reserved.
Built for e-commerce teams who are done doing it by hand.