The product data onboarding platform for retailers and distributors.
Built for retailers, distributors, and marketplaces managing large supplier networks. SKULaunch takes messy supplier files, extracts structured attributes with AI, and delivers enriched, publish-ready product data - without the spreadsheet chaos.
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The four problems everyone's dealing with.
Whether you're wrestling with supplier data onboarding, a half-empty PIM, or broken faceted search - it starts with the same root cause: unstructured, incomplete product data.
Your data is trapped in descriptions
Brand, size, colour, weight — buried in free text. Nothing is filterable. Your search is broken. And AI can't extract structure that was never there.
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Product Data Extraction ➡
Supplier onboarding has a 12% completion rate
You sent a 200-column spreadsheet. They sent it back with three rows filled in. It's not your suppliers — it's the format. A portal fixes this.
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Supplier Portal ➡
£500k platform. Empty product pages.
Every digital transformation project fails at the same step: the data. Your PIM is 40% populated. The SI left six months ago. The enrichment never happened.
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Enrichment Studio ➡
Your customers can't filter by anything that matters.
No voltage. No size. No material. Because nobody ever defined what attributes a product should have — so none of it got captured
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Schema & Attributes ➡
Live in days. Not quarters.
How AI product data enrichment works — from messy files to publish-ready data
Day 1
Connect your sources
Upload spreadsheets, connect your PIM, or send suppliers a portal link. We ingest everything.
Days 2-3
AI extracts & enriches
Our AI reads your data, suggests taxonomy, and extracts structured attributes. 90% automated.
Days 4-5
Your team governs
Review, approve, and refine the 10% that needs a human eye. Set rules. Build confidence.
Day 6
Publish anywhere
Push enriched data to your PIM, platform, marketplace, or ERP. Your call, your timing.
9 capabilities. 3 pillars. One governed product data pipeline.
One governed product data onboarding platform — nine capabilities built for the volume retailers and distributors deal with daily.
Supplier Portal
One link per supplier. AI pre-fills. Supplier confirms. Completion rates go from 12% to 80%+.
Explore Supplier Portal →Imports & Spreadsheets
Upload CSVs, Excel files, or paste raw data. Columns mapped and structured into your schema automatically.
Explore →Standards & Data Feeds
ETIM, BMEcat, GS1 — automatically mapped to your schema. Gaps filled by AI.
Explore →Enrichment Studio
Entire catalogue enriched overnight. Confidence-scored. Reviewed by exception only.
Explore AI Enrichment →Product Data Extraction
AI extracts attributes from PDFs, images, URLs, and raw text. Brand, size, colour, specs — structured.
Explore Attribute Extraction →Content Generation
Product titles, descriptions, and bullets from real enriched data — not hallucinated specs.
Explore →Schema & Attributes
AI builds attribute schemas for any product category in minutes — including ETIM-aligned attributes.
Explore Product Attributes →Mapping & Normalisation
200 supplier formats normalised to one schema. No cleaning rules to write.
Explore →Product Data Quality
Real-time completeness scoring by supplier, category, attribute. Flags gaps. Controls publishing.
Explore →What your team's week actually looks like.
Built for retailers, distributors, and marketplace operators
Real results from real product data teams.
We had the products. We had the images. We even had most of the data — it just wasn't in the right shape to do anything useful with online. SKULaunch pulled it all together and gave us a catalogue that actually works for our customers.
📊 35,000 SKUs structured in 3 weeks
Read Case Study →Head of eCommerce
We went from dreading supplier onboarding to it being almost routine. The team is spending their time improving the catalogue now — not chasing spreadsheets. We activated more new suppliers in the first two months after go-live than we had in the entire previous year.
📈 PIM completeness: 30% → 94%
Read Case Study →Product Owner
We are onboarding 1000s of products in days not weeks, ensuring our B2B customers get complete and consisten attributes and descriptions.
⚡ 45 min/SKU → minutes
Head of Catalogue
Pay for what you onboard & enrich. Nothing more.
No SI required. Start enriching in days. Flexible contracts.
£1,200
£3,500
Custom
£499
£999
Custom
Ready to stop living in spreadsheets?
Book a 30-minute demo. Bring your messiest data — we'll show you what SKU Launch can do with it. No slides. No pitch deck. Just your products.
Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.
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