MRO is the widest catalogue in distribution: fasteners next to bearings next to safety boots next to pumps, from hundreds of suppliers, none of whom describe a product the same way. SKULaunch takes the ETIM feed, the supplier PDF, the price list and the website, and turns them into complete, structured records your customers can search, filter and buy from. In days, not months.
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Owns 100,000 SKUs across forty product groups and 300 suppliers. Every new range is a spreadsheet with different columns.
Running a trade site where search returns the wrong bearing because the dimensions were never structured, and the filters cover a third of the range.
Asked for UNSPSC codes, ETIM classes and full spec on every line by customers running their own procurement systems.
Watching accounts drift to the distributor whose site answers the spec question at midnight.
An industrial catalogue is not one product data problem, it is forty. Bearings need dimensions and load ratings. Fasteners need thread, pitch, grade and finish. PPE needs standards and sizes. Pumps need flow, head and materials. Each product group has its own attributes, its own units and its own suppliers, and the team that has to describe all of it is the same size it was when the catalogue was half as big.
The customer side moved first. Maintenance engineers and buyers search by part number, cross-reference and specification, filter by the attributes that matter to their kit, and order. Procurement systems pull your catalogue by punchout and expect a UNSPSC code and a complete spec on every line. Where the data is missing, the line does not get bought.
Standards help and do not finish the job. ETIM covers the electrical and technical part of the range, UNSPSC classifies for procurement, GS1 identifies. None of them writes a description, matches an image, links a spare or carries a supplier's non-standard attribute. Mapping from each standard to your schema is still work, and the suppliers who send nothing structured are still the majority.
For the full picture of what fixing this involves, from supplier intake to enrichment and publishing, see our guide to product data management for distributors.
Most distributors arrive with one of these. The other three show up within a month.
Every supplier gets one portal link, pre-filled by AI from their own site and documents. They confirm rather than type. Your team receives structured data in your schema, whatever the supplier sent.
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SKULaunch enriches each product group against its own attribute schema, from the supplier's documents and web pages. Descriptions for the trade, images matched, spares and accessories linked. Reviewed by exception.
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Dimensions, ratings, grades, materials and standards structured on every SKU in consistent units, so search matches and filters never grey out.
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From a supplier's launch pack to complete, classified, live listings while competitors are still opening the spreadsheet.
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Every capability designed for a catalogue with forty product groups, hundreds of suppliers and a customer base that buys by specification.
One link per supplier. AI pre-fills. Supplier confirms. Validated data in days.
Explore →ETIM, BMEcat, UNSPSC and GS1, mapped to your schema and carried on every export.
Explore →Every product group enriched against its own schema. Confidence-scored. Reviewed by exception.
Explore →Hundreds of supplier formats, units and value lists normalised to one schema without writing cleaning rules.
Explore →An attribute schema per product group in minutes, from bearings to PPE, extended as the range grows.
Explore →Completeness by supplier, by product group, by attribute. Real-time, so the next enrichment run targets the gap.
Explore →ETIM in, sellable product data out, for the whole range and not just the classified half.
Read more →You're here.
Parts data and vehicle fitment structured together, ACES and PIES ready.
Read more →Book 30 minutes. Bring the product group you dread and the supplier whose spreadsheet nobody wants to open. We'll show both landing structured, enriched and ready to list.
The AI product data platform that turns messy supplier files into sales-ready content. Run it upstream of your PIM, or run it as one.
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