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product data ops.

Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

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Articles
Product data enrichment vs PIM: what’s the difference and which do you need?

Many eCommerce teams buy a PIM expecting it will fix their product data problem.

Articles
How to Onboard Suppliers Faster: 7 Proven Tactics

Supplier onboarding is the slowest part of most product data programmes.

Articles
AI-Ready Product Search: What Your Catalogue Needs Before AI Can Search It

The four conditions LLM and vector search need before they return useful results on a catalogue.

Articles
PDP Optimisation for Retailers and Distributors: 7 Tactics That Move the Numbers

PDP optimisation for retailers and distributors is a different job, and it starts with completeness scoring, not copywriting.

Articles
Product Content for AEO and GEO: What Answer Engines Need from Your Catalogue

AEO and GEO need structured attributes, not better copy.

Podcast
Episode 8 - Show Me the money - 5 Areas Where Product Data Investment Actually Pays Off

Product data projects are hard to fund because returns sit across teams. Five areas where the investment pays off, and how to measure each one.

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Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.

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