Product data enrichment for automotive parts. Product data and fitment data, structured together.

Parts have two data problems, not one. What the part is, and what it fits. Most catalogues hold the first in a PIM or a spreadsheet and the second in a separate fitment file that nobody can join back to it. SKULaunch structures both, from supplier catalogues, ACES and PIES files and TecDoc exports, and keeps them in step. In days, not months.

The Notes App for Power Users - Techbeta X Webflow Template
The Notes App for Power Users - Techbeta X Webflow Template
The Notes App for Power Users - Techbeta X Webflow Template
SKULaunch distributor supplier queue
175,500+
vehicle applications in the VCdb, the reference database every ACES file points into
40,000+
part terminologies in the PCdb, and every one is a classification your catalogue has to match

Built for the people who own parts data and fitment

⚙️
Catalogue Manager

Owns part numbers, cross-references and specs from hundreds of brands, each with its own catalogue format and its own idea of a part type.

📊
Fitment Data Lead

Owns the ACES and PIES files, the TecDoc export and the vehicle table, and spends most of the week on validation failures and overlapping applications.

🏢
Ecommerce Manager

Running a site where the vehicle lookup returns the wrong part for the right car, and the returns follow.

🛒
Managing Director

Watching workshop and trade accounts move to the distributor whose lookup is trusted.

The Problem

A part with the wrong fitment is worse than no listing at all.

Parts data breaks in a specific way. The product record and the fitment record live in different systems, are updated by different people at different times, and are joined by a part number that is not always written the same way in both. The result is a catalogue that says the right things about the part and the wrong things about what it fits, which is how returns, rejected feeds and lost trade accounts happen.

The distributors with the fewest returns are not the ones with the most fitment data. They are the ones where product and fitment are maintained as one record, with one part number, one brand code and one validation run.

The buyer starts from the vehicle. A workshop enters a registration or a VIN, expects the right part first time, and orders. A wrong result costs a return, a courier and the account. Marketplaces enforce the same standard: Walmart validates ACES files on submission and rejects on a missing part type, base vehicle or part number.

The standards do their part and no more. ACES carries fitment, PIES carries the product, TecDoc covers Europe with no official mapping between them, and every receiver wants a different version. Auto Care's own quality bar is under 1 per cent invalid configurations and under 1 per cent overlaps, and files fail it because a part number, brand code or part terminology does not match between the product side and the fitment side.

For the full picture of what fixing this involves, from supplier intake to enrichment and publishing, see our guide to product data management for distributors.

Under 1%

invalid vehicle configurations and overlaps: Auto Care's own quality bar for an ACES file

2 standards

ACES for fitment and PIES for the product, joined by part number and a four-character brand code

2.4M+

vehicle system configurations in the VCdb that a fitment record can point at
the problems parts distributors bring to us

Four parts data problems. One platform.

Most distributors arrive with one of these. The other three show up within a month.

01
WHERE MOST DISTRIBUTORS START

Supplier catalogues in every format, structured to one parts schema

Brand catalogues, price files, PIES exports and spec PDFs arrive through one portal, pre-filled by AI from the supplier's own data. Part types, attributes and identifiers land in your schema.

Read the full use case →
SKULaunch supplier onboarding live view
02
FITMENT DATA

Product and fitment maintained as one record

Vehicle applications structured against the product, validated against the reference databases, and exported as ACES, TecDoc or your own format, from one source.

Read the full use case →
SKULaunch enrichment run across 50,427 products — 48,204 enriched automatically, 2,043 flagged for review, completeness improved from 52% to 93%
03
FILTERABLE CATALOGUES

Lookup by vehicle, then filter by spec

Once fitment is structured, the customer narrows by vehicle first and then by the attributes that matter: position, material, brand, warranty. Nothing greys out.

Read the full use case →
SKULaunch filter coverage after enrichment — voltage 98% complete, motor type 95%, chuck size 91%, IP rating 78%, vs 27% average before SKULaunch
04
TIME TO LIVE

New brand ranges live in days, with fitment attached

A brand's launch catalogue becomes complete, classified listings with applications attached, ready for the site and the marketplace feed.

Read the full use case →
SKULaunch onboarding timeline — supplier invite sent day 0, AI pre-fill applied day 0, supplier confirms day 1 to 2, vs old process waiting for spreadsheet day 7 to 21
WHAT CHANGES

What changes when parts data and fitment data agree

WITHOUT SKULAUNCH
📧
Product data in one system, fitment in another, joined by part numbers that do not quite match.
🧹
Every brand catalogue is a different format. Someone retypes part types and attributes by hand.
📉
The vehicle lookup returns the wrong part. Returns follow. The trade account quietly moves.
🐌
ACES files fail validation on overlaps and invalid configurations. Marketplace feeds are rejected and resubmitted.
💸
A new brand range takes weeks to list, and the fitment arrives weeks after that.
WITH SKULAUNCH
🔗
One record per part, with product attributes and vehicle applications maintained together.
One portal link per brand or supplier. AI reads the catalogue and fills the record. Your team reviews the exceptions.
🎯
Lookup returns the right part first time, because product and fitment share one part number and one brand code.
🚀
Fitment validated against the reference data before export. ACES, PIES, TecDoc and marketplace feeds from one source.
📊
New ranges live in days, with fitment attached from day one.
The platform behind this

Built for parts data and fitment

Every capability designed for a catalogue where every part has a specification and a list of vehicles it fits.

SOURCE ONBOARDING

Supplier Portal

One link per brand or supplier. AI pre-fills from their catalogue. They confirm. Validated data in days.

Explore →
SOURCE ONBOARDING

Standards and Data Feeds

ACES, PIES and TecDoc mapped to your schema on the way in and generated on the way out.

Explore →
ENRICHMENT AND CONTENT

Enrichment Studio

Every part type enriched against its own schema. Confidence-scored. Reviewed by exception.

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FITMENT

Fitment Data

Vehicle applications structured, validated and exported alongside the product record, not in a separate file.

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DATA STRUCTURE

Schema and Attributes

A schema per part type in minutes, with the attributes the workshop searches on.

Explore →
DATA STRUCTURE

Product Data Quality

Completeness by brand, by part type, by attribute, including which parts have no fitment at all.

Explore →
BY INDUSTRY

SKULaunch for other industries

BY INDUSTRY

Industrial and MRO distributors

Forty product groups, hundreds of suppliers, one schema per group.

Read more →
CURRENTLY VIEWING

Automotive parts and fitment

You're here.

BY INDUSTRY

Electrical wholesalers

ETIM in, sellable product data out, across the whole range.

Read more →
For automotive parts distributors

See one brand's catalogue land with fitment attached

Book 30 minutes. Bring a brand catalogue and its fitment file. We'll show them arriving as one record, validated and ready to export.

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Built for e-commerce teams who are done doing it by hand.