The home of
product data ops.

Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

Get it in your inbox
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Green check mark icon.
New ebook alerts
Green check mark icon.
Podcast drops
Green check mark icon.
Exclusive guides
Green check mark icon.
No noise
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What is a supplier portal: a structured supplier portal form compared with spreadsheets and chasing emails
Guides
What Is a Supplier Portal? How Product Data Supplier Portals Work

Procurement, compliance or product data? The three kinds of supplier portal, and how a product data portal works for retailers and distributors.

October 23, 2026
Product spec sheet PDF turned into structured attributes such as voltage, torque, chuck capacity and weight
Guides
Spec Sheets: What a Product Specification Sheet Should Contain

What a product spec sheet should contain, how it differs from a data sheet, TDS and SDS, and how to turn PDFs into structured attributes.

October 23, 2026
Product data normalisation: three supplier versions of a cable size merged into one clean 2.5 mm² filter value
Guides
Product Data Normalisation: How to Normalise Units, Values and Names

How to normalise units, values, names and identifiers across supplier files, with worked examples, value lists and rules vs AI.

October 23, 2026
New product introduction process: a 10 stage NPI tracker for a 150 SKU range, currently at data capture
Guides
New Product Introduction: The NPI Process for Retailers and Distributors

The NPI process from range sign-off to product live: ten stages, owners, where the weeks go, a 150-SKU worked example and the metrics that matter.

October 23, 2026
Guides
What Is a GTIN? GTIN Numbers, EAN, UPC and MPN Explained

What a GTIN is, EAN vs UPC, a check digit worked example, GTIN-14 cases, MPN and SKU, and what Google and Amazon require.

September 15, 2026
Articles
What is BMEcat? Versions, Structure and How ETIM Travels Inside It

The XML catalogue format European wholesalers ask for. Which versions are still in use, and how ETIM classification travels inside it.

August 26, 2026
Articles
ACES and PIES Explained: Fitment, Product Data and the Version Trap

ACES carries fitment, PIES carries product data. The databases behind them, what they cost, and why valid files still produce no fitment.

September 9, 2026
Guides
UNSPSC Codes Explained: Structure, Examples and When Buyers Ask

What UNSPSC codes are, how the eight digits work, verified examples, how UNSPSC differs from ETIM and ECLASS, and who asks for it.

September 1, 2026
Article artwork: Digital Product Passport: What It Requires and the Data Behind It
Articles
Digital Product Passport: Timeline, Requirements and the Data Behind It

Dated timeline of the EU digital product passport, what a passport has to carry, and the product data work behind it. Updated September 2026.

August 25, 2026
Article artwork: PIM vs Spreadsheet: Where the Spreadsheet Breaks and When to Switch
Articles
PIM vs Spreadsheet: Where the Spreadsheet Breaks and When to Switch

Every catalogue starts in a spreadsheet, and the spreadsheet is usually right, until five specific things break.

August 22, 2026
Article artwork: Product Taxonomy: How to Build One That Survives Contact with a Real Catalogue
Guides
Product Taxonomy: Examples, Rules and How to Build One for Ecommerce

What a product taxonomy is, three worked examples, the rules that keep one usable, and how to build or reclassify a catalogue.

August 20, 2026
Article artwork: Product Attributes: The Fields Every Channel Expects and What Happens When They Are Missing
Guides
Product Attributes: What They Are, the Five Types and Examples by Category

What product attributes are, the five types, examples by category, and how to manage them across thousands of SKUs.

August 20, 2026
Article artwork: AI Product Description Generators: How They Work and Where They Get It Wrong
Articles
AI Product Description Generators: How They Work, Where They Fail, and What Works at Catalogue Scale

How AI product description generators work, the five ways they fail at scale, and why generating from verified attributes fixes them.

August 19, 2026
Article artwork: PIM Software: What It Does, What It Does Not, and What Has to Happen First
Guides
What Is PIM Software? How a PIM System Works and When You Need One

What a PIM system does day to day, where its job stops, the main types, how pricing works and the signals that say you need one.

August 18, 2026
Article artwork: Product Title Generator: What Good Titles Need Before You Automate Them
Articles
Product Title Generator: What Good Titles Need Before You Automate Them

Title generators are not the bottleneck. The attributes feeding them are. What good product titles need before you automate them.

August 16, 2026
Article artwork: Product Catalogue Management: What It Is and How It Works
Guides
Product Catalogue Management: Process, Roles, Metrics and Tools

What catalogue management covers from supplier intake to retirement, the roles, a weekly rhythm, the metrics to track and the tools.

Article artwork: PIM for Distributors: What It Solves and What It Doesn't
Articles
PIM for Distributors: What It Solves and What It Doesn't

A PIM gives a distributor one governed home for product data. It does not fill itself.

Article artwork: Amazon Listing Optimisation: 7 Fixes That Start with Your Product Data
Articles
Amazon Listing Optimisation: 7 Fixes That Start with Your Product Data

Most underperforming Amazon listings share one root cause: the structured data behind the listing is incomplete or wrong.

Article artwork: Akeneo Alternatives: 7 Platforms Compared in 2026
Articles
Akeneo Alternatives: 7 Platforms Compared in 2026

Half the teams searching for Akeneo alternatives don't need a different PIM. They need the data problem upstream of the PIM fixed.

Article artwork: 3 Ways to Get Supplier Product Data into Your System
Articles
3 Ways to Get Supplier Product Data into Your System

Getting supplier product data into your system comes down to one of three approaches: manual entry, structured file imports, or AI-powered onboarding.

April 7, 2025
Article artwork: 3 Ways to Automate Image and Spec Sheet Processing
Articles
3 Ways to Automate Image and Spec Sheet Processing

Product images and spec sheets share a common problem: both arrive from suppliers in a form that needs real work before they are usable.

April 4, 2025
Article artwork: How to Eliminate Manual Work in SKU Onboarding
Guides
How to Eliminate Manual Work in SKU Onboarding

Supplier data arriving as PDFs, spreadsheets, and emails in no consistent format is the starting point of most of the pain.

April 3, 2025
Article artwork: How AI Cleans and Enriches Product Data
Guides
How AI Cleans and Enriches Product Data

Messy product data has a way of compounding rather than staying contained.

April 2, 2025
Article artwork: How SKULaunch Works: From Supplier File to Storefront
Guides
How SKULaunch Works: From Supplier File to Storefront

SKULaunch takes supplier product data in whatever format it arrives and turns it into structured, enriched, publish-ready records.

April 1, 2025
Article artwork: Google Merchant Center Product Data: Why Feed Quality Now Decides Your Visibility
Articles
Google Merchant Center Product Data: Why Feed Quality Now Decides Your Visibility

Google decides which products appear in Shopping results, AI Overviews and AI Mode based on the product data you send it.

Article artwork: Episode 22: Structured Attributes Matter More Than Content
Podcast
Episode 22: Structured Attributes Matter More Than Content

What we now recommend after AI readiness audits is closer to the opposite: the more attributes you hold that answer a real buyer question, the better.

May 20, 2026
Article artwork: Episode 21: Product Data Regulation, Part 1: Green Claims and the Empowering Consumers Directive
Podcast
Episode 21: Product Data Regulation, Part 1: Green Claims and the Empowering Consumers Directive

There is a deadline coming that most product data teams have not looked at, and it has the shape of GDPR about it.

May 19, 2026
Article artwork: Episode 20: Your FAQs Just Stopped Being Optional
Podcast
Episode 20: Your FAQs Just Stopped Being Optional

FAQs have sat on product pages for years, and for most of that time they were an SEO exercise.

May 18, 2026
Article artwork: Episode 19: Why Supplier Data Is Never Usable
Podcast
Episode 19: Why Supplier Data Is Never Usable

Supplier data should be a solved problem by now. We have had PIMs for years.

May 15, 2026
Article artwork: Episode 18: Product Data Doctor: Moving Product Data from Magento to Shopify
Podcast
Episode 18: Product Data Doctor: Moving Product Data from Magento to Shopify

A shoe retailer came to us with 11,000 products and a Magento to Shopify migration in front of them.

May 14, 2026
Before You Buy a PIM
Ebook
Before You Buy a PIM

Everyone says the answer is a PIM. Work out which part of your process is actually broken first.

PDF, 15 pages
August 25, 2026
before-you-buy-a-pim
The ROI of Product Data Enrichment
Ebook
The ROI of Product Data Enrichment

Five levers, what each is worth in pounds, and a model you can run on your own catalogue in an hour.

PDF, 13 pages, 15 minute read
August 25, 2026
roi-of-product-data-enrichment
Product Specification Sheet Template
Spreadsheet template
Product Specification Sheet Template

A product specification sheet template that splits the spec into filterable attributes rather than one long string.

XLSX, 2 tabs, 19 attributes
September 8, 2026
product-specification-sheet-template
Templates
Supplier New Line Form Template
Spreadsheet template
Supplier New Line Form Template

A supplier new line form with eighteen fields instead of two hundred, and the reasoning behind every one of them.

XLSX, 18 fields
August 28, 2026
supplier-new-line-form-template
Templates
Product Catalogue Template
Spreadsheet template
Product Catalogue Template

A catalogue template that scores completeness on every row, so your enrichment backlog sorts itself in seconds.

XLSX, 28 columns, completeness score
August 21, 2026
product-catalogue-template
Templates
Shopify Product CSV Template
Platform import template
Shopify Product CSV Template

The Shopify product CSV format explained, with all forty one columns and the handle rule behind most failed imports.

CSV, 41 columns
August 14, 2026
shopify-product-csv-template
Templates
Google Shopping Feed Template
Platform import template
Google Shopping Feed Template

A Google Shopping feed template with every required attribute, the apparel rules and the causes of disapproval.

CSV, 27 attributes
July 30, 2026
google-shopping-feed-template
Templates
Wholesale Line Sheet Template
Spreadsheet template
Wholesale Line Sheet Template

A wholesale line sheet built from what buyers actually order from: price, margin, case pack, minimums and terms.

XLSX, 15 columns, terms tab
July 16, 2026
wholesale-line-sheet-template
Templates
Product Data Sheet Template
Spreadsheet template
Product Data Sheet Template

One row per product, twenty two columns, and the five formatting rules that stop a supplier file failing at import.

XLSX, 22 columns
June 25, 2026
product-data-sheet-template
Templates
WooCommerce Product CSV Template
Platform import template
WooCommerce Product CSV Template

A WooCommerce product CSV template covering variable products, attribute pairs and the parent column that groups variants.

CSV, 43 columns
June 10, 2026
woocommerce-product-csv-template
Templates
BigCommerce Product Import Template
Platform import template
BigCommerce Product Import Template

A BigCommerce import template with the core columns, category path formatting and the product and SKU row order.

CSV, 27 columns
May 27, 2026
bigcommerce-product-import-template
Templates
Amazon Flat File Explained
Reference
Amazon Flat File Explained

How Amazon flat files are structured, why the template must come from Seller Central, and what suppresses listings.

Reference, no download
May 6, 2026
amazon-flat-file-explained
Templates

Product data ops, straight to your inbox.

Fortnightly. The best articles, new guides, episode drops, and report releases.
Green check mark icon.
New ebook alerts
Green check mark icon.
Podcast episode drops
Green check mark icon.
Exclusive how-to guides
Green check mark icon.
No noise, unsubscribe any time
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By subscribing you agree to our Privacy Policy.

The AI product data platform that turns messy supplier files into sales-ready content. Run it upstream of your PIM, or run it as one.

PLATFORM
Imports & SpreadsheetsSupplier PortalEnrichment StudioProduct Data ExtractionContent GenerationAttributes & SchemaEnrichment SoftwareProduct Data EnrichmentETIM Data MappingSupplier Data Onboarding SoftwareAI Product Data ExtractionAnswer Engine Optimisation
Solutions
For RetailersFor DistributorsFor MarketplacesFor AutomotiveFor Industrial & MROFor Builders MerchantsFor Electrical WholesalersFor PIMFor eCommerceFor SearchIntegrationsFor Distributors: Product Data Management
COMPARISONS
SKULaunch vs AkeneoSKULaunch vs SalsifySKULaunch vs PlytixSKULaunch vs PimberlySKULaunch vs Sales LayerSKULaunch vs TrustanaSKULaunch vs Anglera
Company
Contact UsAbout UsResourcesPrivacy Policy
GUIDES
What is PIM SoftwarePIM vs DAM vs MDMProduct AttributesProduct TaxonomyData NormalisationSpec SheetsSupplier PortalsNew Product IntroductionWhat is a GTINWhat is ETIMUNSPSC CodesFaceted SearchCatalogue ManagementProduct Data Glossary
© 2026 SKU Launch Ltd. All rights reserved.
Built for e-commerce teams who are done doing it by hand.