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product data ops.

Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

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Podcast
Episode 22: Structured Attributes Matter More Than Content

What we now recommend after AI readiness audits is closer to the opposite: the more attributes you hold that answer a real buyer question, the better.

Podcast
Episode 21: Product Data Regulation, Part 1: Green Claims and the Empowering Consumers Directive

There is a deadline coming that most product data teams have not looked at, and it has the shape of GDPR about it.

Podcast
Episode 20: Your FAQs Just Stopped Being Optional

FAQs have sat on product pages for years, and for most of that time they were an SEO exercise.

Podcast
Episode 19: Why Supplier Data Is Never Usable

Supplier data should be a solved problem by now. We have had PIMs for years.

Podcast
Episode 18: Product Data Doctor: Moving Product Data from Magento to Shopify

A shoe retailer came to us with 11,000 products and a Magento to Shopify migration in front of them.

Podcast
Episode 17: Why Pricing Has Never Lived in a PIM

Akeneo has now acquired PricingHub, which makes this a good moment to ask why.

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Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.

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