SKULaunch Platform

One platform. Every stage of product data.

From messy supplier files to enriched, structured, sales-ready content. Every stage in one place, governed by your team.

The pipeline

Four stages. Messy files in, sales-ready product data out.

Every capability below belongs to one of four stages. Data flows through them in order, and your team governs by exception at each step.

Stage 01 · Source Onboarding

Connect your sources. Any format. Any supplier.

Upload spreadsheets, connect your PIM, or have suppliers paste a product URL. SKULaunch ingests everything: PDFs, images, CSVs, web pages, and standards files, with no reformatting first.

Suppliers upload directly, no logins or training needed
AI maps columns and detects issues automatically
Ingest ETIM, BMEcat, and custom data feeds
Bulk imports via Excel, PDF line cards, or images
Stage 02 · Structure & Normalise

Structure your data. Clean, consistent, ready.

Structure comes before enrichment. Schemas define what good looks like for every category, units and naming are normalised to one standard, and completeness scoring shows exactly what is missing before anything publishes.

Attribute schemas suggested by AI for any category
Units, naming, and values normalised across every source
Completeness scoring by supplier, category, and attribute
Publishing controlled by data quality thresholds
One product record, with assets and fitment linked to it
Stage 03 · Enrichment & Content

AI extracts & enriches. 90% automated.

AI reads every source, extracts structured attributes at scale, and fills the gaps with targeted web research. Then it generates titles, descriptions, and bullets from the verified data, in your brand voice.

Extract attributes from web searches, PDFs, images, URLs, and free text
AI fills gaps and resolves missing values using web searches
Generate product descriptions in your brand voice
Confidence scores on every extraction
Stage 04 · Publish & Syndicate

Publish anywhere. Formatted per channel.

Approved, enriched data pushes directly to your PIM, ecommerce platform, or marketplace, with attributes mapped to each channel's schema so listings go live first time.

Direct connectors for Akeneo, Shopify, Plytix, Magento, and Mirakl
Marketplace schemas mapped automatically: Amazon, eBay, Mirakl
Channel-specific formats validated before anything publishes
CSV and spreadsheet export for everything else

Any Source

CSV, XLS, PDF, Web Search, Image + More

80k+ SKUs

Processed in a single overnight run

95%

Attribute accuracy after normalisation

 Ready to turn messy data into structured content?

Whether it's coming from suppliers, internal teams, or legacy files — SKULaunch helps you clean, enrich, and structure data faster than ever.

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Built for e-commerce teams who are done doing it by hand.