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Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

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Article artwork: Episode 17: Why Pricing Has Never Lived in a PIM
Podcast
Episode 17: Why Pricing Has Never Lived in a PIM

Akeneo has now acquired PricingHub, which makes this a good moment to ask why.

May 13, 2026
Article artwork: Episode 16: Mastering Product Data in Industrial Solutions and Electro Components
Podcast
Episode 16: Mastering Product Data in Industrial Solutions and Electro Components

Manufacturers make the products, so they must hold the product data. Distributors sell those products, so they must be able to get hold of it.

May 12, 2026
Article artwork: Episode 15: Why Massive Retailers Still Run on Monstrous Spreadsheets
Podcast
Episode 15: Why Massive Retailers Still Run on Monstrous Spreadsheets

A conversation we had recently, about a genuinely large retailer. What does their tech stack look like?

May 11, 2026
Article artwork: Episode 14: Why AI Search Keeps Ignoring Your Products
Podcast
Episode 14: Why AI Search Keeps Ignoring Your Products

AI does not guess. It reasons, and it can only reason with what you give it.

May 8, 2026
Article artwork: Episode 13: Marketplaces, Acronym Soup and Practical AI
Podcast
Episode 13: Marketplaces, Acronym Soup and Practical AI

Ask most people in this industry where Australia sits and you get an answer about lag.

May 7, 2026
Article artwork: Episode 12: The Five Layers of Product Data Optimisation
Podcast
Episode 12: The Five Layers of Product Data Optimisation

Most product data work starts in the wrong place. Marketing needs descriptions for launch, so somebody writes descriptions.

May 6, 2026
Article artwork: Episode 11: Five Ways to Stop Losing Sales to Bad Product Data
Podcast
Episode 11: Five Ways to Stop Losing Sales to Bad Product Data

Product data is the most important pillar of any ecommerce strategy, and almost nobody treats it that way.

May 5, 2026
Article artwork: Episode 10: Do You Actually Need a PIM?
Podcast
Episode 10: Do You Actually Need a PIM?

The minute a new head of ecommerce arrives, or a new board takes a look at the digital roadmap, the same line appears. We need a PIM.

May 4, 2026
Article artwork: Episode 9: Four Things to Do Before You Buy a PIM or Replatform
Podcast
Episode 9: Four Things to Do Before You Buy a PIM or Replatform

PIM and ecommerce replatform projects run late and over budget with remarkable consistency.

May 1, 2026
Article artwork: The Cost of Bad Product Data: 15 Statistics for 2026
Articles
The Cost of Bad Product Data: 15 Statistics for 2026

The cost of bad product data is real, but it is spread thin enough that most teams never add it up.

June 1, 2026
Article artwork: Product Data Onboarding: Fix the Bottleneck
Articles
Product Data Onboarding: Fix the Bottleneck

For retailers and distributors, product data onboarding is one of the most persistent operational bottlenecks in the business.

September 1, 2025
Article artwork: BigCommerce Product Data: Get It Import-Ready
Articles
BigCommerce Product Data: Get It Import-Ready

BigCommerce product data is where a lot of otherwise well-built replatforms stall.

August 1, 2025
Article artwork: Keeping Product Data Updated After Launch
Articles
Keeping Product Data Updated After Launch

A catalogue that was accurate at launch can drift out of date within months if nothing is actively keeping it current.

May 9, 2025
Article artwork: Product Data Integration: 3 Mistakes to Avoid
Articles
Product Data Integration: 3 Mistakes to Avoid

Product data integration is what determines whether a new SKU actually goes live on schedule.

May 8, 2025
Article artwork: How to Sync Product Data Across Channels
Guides
How to Sync Product Data Across Channels

Learning how to sync product data across every channel at once is what closes that gap.

May 7, 2025
Article artwork: Product Data Management: What It Is and What AI Fixes
Articles
Product Data Management: What It Is and What AI Fixes

AI product data management replaces a specific kind of manual work. Continue reading to learn more!

May 6, 2025
Article artwork: Product Data Exports: One Format, Every Channel
Articles
Product Data Exports: One Format, Every Channel

Product data exports break down for a simple reason: every channel wants something slightly different.

May 5, 2025
Article artwork: Incomplete Product Data: Why It Slips Through
Articles
Incomplete Product Data: Why It Slips Through

Incomplete product data is one of the most common reasons a product launch stalls.

May 2, 2025
Article artwork: Bulk SKU Imports: Fix the 3 Common Failures
Articles
Bulk SKU Imports: Fix the 3 Common Failures

Bulk SKU imports are where a lot of otherwise well-planned launches lose their timeline.

May 1, 2025
Article artwork: PIM vs DAM vs MDM: What's the Difference?
Guides
PIM and DAM vs MDM: What Each System Does and How They Work Together

PIM holds the product record, DAM the files, MDM the master data. Side by side, plus a worked example from ERP to channel.

Article artwork: AI vs Rules-Based Product Attribute Extraction: Which Wins?
Articles
AI vs Rules-Based Product Attribute Extraction: Which Wins?

Here is how each works, where each fits, and how most production environments end up using both.

Article artwork: Product Data Challenges for Distributors: The Real Problems
Articles
Product Data Challenges for Distributors: The Real Problems

Generic product data advice, built around fashion and home goods use cases, doesn’t address any of this.

The eight stages of a supplier onboarding process from invitation to going live
Articles
The Supplier Onboarding Process: An End-to-End Guide

A documented supplier onboarding process turns that habit into something you can measure, improve, and scale.

Article artwork: Distributor Product Data Best Practices (2026 Playbook)
Articles
Distributor Product Data Best Practices (2026 Playbook)

This playbook sets out ten practices that make the difference between a catalogue that supports growth and one that constrains it.

Article artwork: How to Extract Product Attributes from Supplier PDFs
Guides
How to Extract Product Attributes from Supplier PDFs

Supplier PDFs are the hardest format most product data teams deal with.

Article artwork: How to Implement ETIM
Guides
How to Implement ETIM

ETIM implementation fails more often from poor scoping than from technical problems.

Article artwork: AI product data enrichment explained
Articles
AI product data enrichment explained

Most teams hear ‘AI product data enrichment’ and picture a single ‘magical’ system that can read a supplier PDF and fill the catalogue from end to end

Article artwork: Product Data Extraction Accuracy: What to Measure and Why
Articles
Product Data Extraction Accuracy: What to Measure and Why

Most vendors quote a single accuracy number. Often 95%. Sometimes higher. Then you run a pilot on your real supplier data and that figure collapses.

Supplier product data moving from spreadsheets and PDFs into a structured catalogue
Guides
Onboarding Suppliers: How to Go From Six Weeks to Days

Most teams running a supplier onboarding process know it is slow, but very few have stopped to count how slow.

Article artwork: Faceted Search for B2B Distributors: The Data Foundation
Guides
Faceted Search: How Product Filters Work and the Data Behind Them

How facets are built from product attributes, why filters show duplicate values, how to handle facet URLs for SEO, and how to audit them.

October 23, 2026
Before You Buy a PIM
Ebook
Before You Buy a PIM

Everyone says the answer is a PIM. Work out which part of your process is actually broken first.

PDF, 15 pages
August 25, 2026
before-you-buy-a-pim
The ROI of Product Data Enrichment
Ebook
The ROI of Product Data Enrichment

Five levers, what each is worth in pounds, and a model you can run on your own catalogue in an hour.

PDF, 13 pages, 15 minute read
August 25, 2026
roi-of-product-data-enrichment
Product Specification Sheet Template
Spreadsheet template
Product Specification Sheet Template

A product specification sheet template that splits the spec into filterable attributes rather than one long string.

XLSX, 2 tabs, 19 attributes
September 8, 2026
product-specification-sheet-template
Templates
Supplier New Line Form Template
Spreadsheet template
Supplier New Line Form Template

A supplier new line form with eighteen fields instead of two hundred, and the reasoning behind every one of them.

XLSX, 18 fields
August 28, 2026
supplier-new-line-form-template
Templates
Product Catalogue Template
Spreadsheet template
Product Catalogue Template

A catalogue template that scores completeness on every row, so your enrichment backlog sorts itself in seconds.

XLSX, 28 columns, completeness score
August 21, 2026
product-catalogue-template
Templates
Shopify Product CSV Template
Platform import template
Shopify Product CSV Template

The Shopify product CSV format explained, with all forty one columns and the handle rule behind most failed imports.

CSV, 41 columns
August 14, 2026
shopify-product-csv-template
Templates
Google Shopping Feed Template
Platform import template
Google Shopping Feed Template

A Google Shopping feed template with every required attribute, the apparel rules and the causes of disapproval.

CSV, 27 attributes
July 30, 2026
google-shopping-feed-template
Templates
Wholesale Line Sheet Template
Spreadsheet template
Wholesale Line Sheet Template

A wholesale line sheet built from what buyers actually order from: price, margin, case pack, minimums and terms.

XLSX, 15 columns, terms tab
July 16, 2026
wholesale-line-sheet-template
Templates
Product Data Sheet Template
Spreadsheet template
Product Data Sheet Template

One row per product, twenty two columns, and the five formatting rules that stop a supplier file failing at import.

XLSX, 22 columns
June 25, 2026
product-data-sheet-template
Templates
WooCommerce Product CSV Template
Platform import template
WooCommerce Product CSV Template

A WooCommerce product CSV template covering variable products, attribute pairs and the parent column that groups variants.

CSV, 43 columns
June 10, 2026
woocommerce-product-csv-template
Templates
BigCommerce Product Import Template
Platform import template
BigCommerce Product Import Template

A BigCommerce import template with the core columns, category path formatting and the product and SKU row order.

CSV, 27 columns
May 27, 2026
bigcommerce-product-import-template
Templates
Amazon Flat File Explained
Reference
Amazon Flat File Explained

How Amazon flat files are structured, why the template must come from Seller Central, and what suppresses listings.

Reference, no download
May 6, 2026
amazon-flat-file-explained
Templates

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The AI product data platform that turns messy supplier files into sales-ready content. Run it upstream of your PIM, or run it as one.

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