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product data ops.

Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

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Articles

ETIM 8 vs ETIM 9: What Changed and How to Migrate

The real question behind ETIM 8 vs ETIM 9 is not what the committee altered, it is what elements break in your own data when you move.

Articles

Product data enrichment ROI: how to build the business case

Finance asks for the return in pounds; the team produces a deck full of qualitative benefits and the decision stalls.

Articles

Product data enrichment tools: 12 platforms compared in 2026

SKULaunch is one of the twelve platforms covered here, and this article was compiled by SKULaunch’s team.

Articles

Supplier Data Templates: Why They Don’t Work

Supplier data templates are the default answer to onboarding product data at scale, and they almost always disappoint.

Article artwork: What is ETIM, explained

Guides

What Is ETIM? Classes, Features, Releases and BMEcat Explained

What ETIM is, how classes, features, values and units work, the MCB class in practice, ETIM 10.0 and 11.0, BMEcat and xChange.

May 27, 2026

Articles

Why Most Product Data Enrichment Projects Fail (and How to Avoid It)

Most product data enrichment projects don’t fail in the way teams expect.

Articles

Product Data Enrichment for Shopify: A Practical Guide

Shopify gives you a product model built around five core fields and a flexible metafields layer.

Article artwork: Product Data Glossary: 50+ Terms Defined

Guides

Product Data Glossary: Key PIM, Ecommerce and Supplier Data Terms Defined

Plain definitions of the PIM, ecommerce and supplier data terms retail and distribution teams use, from attribute schema to variant axis.

Articles

Product data enrichment vs PIM: what’s the difference and which do you need?

Many eCommerce teams buy a PIM expecting it will fix their product data problem.

Articles

AI-Ready Product Search: What Your Catalogue Needs Before AI Can Search It

The four conditions LLM and vector search need before they return useful results on a catalogue.

Articles

PDP Optimisation for Retailers and Distributors: 7 Tactics That Move the Numbers

PDP optimisation for retailers and distributors is a different job, and it starts with completeness scoring, not copywriting.

Articles

Product Content for AEO and GEO: What Answer Engines Need from Your Catalogue

AEO and GEO need structured attributes, not better copy.

Podcast

Episode 8 - Show Me the money - 5 Areas Where Product Data Investment Actually Pays Off

Product data projects are hard to fund because returns sit across teams. Five areas where the investment pays off, and how to measure each one.

April 29, 2026

Podcast

Episode 7: Every Way to Source Product Data: What Works, What Doesn't, and Where to Start

Manual, scraping, data pools, AI, supplier portals, internal reuse. We break down every method for sourcing and enriching product data, what each is a

Podcast

Episode 6: Why Enriching Your Top Sellers First Is the Wrong Move

Most enrichment projects start with bestsellers. It sounds commercially sensible but it rarely moves the needle. Here's why category-first enrichment

Podcast

Episode 5: Missing Images Are a Data Problem. Start Treating Them Like One.

Gray placeholders cost you sales, trust, and search visibility. Clare Adams breaks down why missing images keep happening across large catalogs and wh

Articles

Vendor Portal for Shopify: The Complete Guide to Automating Supplier Product Data

Shopify's native vendor tools cannot handle messy supplier data at scale. How a vendor portal automates ingestion, enrichment and validation.

March 13, 2026

Guides

How to Manage Large SKU Catalogues in Retail and Distribution (Without Drowning in Spreadsheets)

Managing a catalogue of thousands — or hundreds of thousands — of SKUs is not just a data problem. It's an operational challenge that compounds.

Guides

How to Improve Product Data Accuracy Across All Channels (And Keep It That Way)

Inconsistent product data doesn't just frustrate your customers — it quietly costs you rankings, compliance, and revenue across every channel you sell

March 5, 2026

Guides

How to Reduce Manual Work in Product Data Onboarding (And Finally Scale Your SKU Operations)

If your merchandising team is still fixing supplier spreadsheets by hand, you're not just wasting time — you're actively slowing down revenue.

March 12, 2026

Podcast

Episode 4: Why Supplier Data is Never Usable - and Three Leavers to Fix it

Buying a supplier portal or building an onboarding template doesn't solve the supplier data problem. It just moves it.

March 12, 2026

Podcast

Episode 3: If AI Can’t Read Your Product Page, It Doesn’t Exist

AI search is no longer a future trend — it's reshaping how customers find and buy products today. Here are three practical, no-fluff actions.

March 11, 2026

Podcast

Episode 2: Why Your Category Structure Is Quietly Hurting Ecommerce Performance

Most e-commerce teams think category structures are about keeping things tidy. They're not.

March 11, 2026

Podcast

Episode 1: The 5 Questions Your Team Is Afraid to Ask About Product Data

Most product data problems don't show up as data problems — they show up as delayed launches, supplier headaches, and e-commerce teams drowning in fix