Maropost, formerly Neto, runs many Australian online stores, and the product content in it is often thin. SKULaunch enriches products against your categories and attributes, then exports clean data in the shape your Maropost store needs.
The problem
Maropost stores hold the range, prices and stock, but product content is often supplier copy, short titles and few specifications. Filters show little, comparisons are weak and descriptions are the same as every other stockist. Bulk editing inside the platform is slow, so enrichment stalls.
Before and after
An illustrative example from an Australian retailer on Maropost.
Before: in Maropost
Title from the supplier, two specifications, description copied from the brand site, parent and variants loosely linked.
After: from SKULaunch
- Attributes filled for the category from datasheets and manufacturer data
- Parent and variant structure modelled properly
- Unique description and title in your voice
- Exported in the format your Maropost import uses
How it works in SKULaunch
- Import from Maropost. Bring products in from an export.
- Model and enrich. Classify, set variants and fill attributes and content.
- Review. Approve in bulk.
- Export for Maropost. Produce the import file for your store. Confirm the set-up with us.
Get the variant structure right first
Maropost relies on parent and child relationships for options such as size and colour. If those are loose or inconsistent, enrichment work is wasted on duplicates. Model parents and variants first, then enrich at the right level, shared content on the parent, specifics on each variant.
What changes
Thin Maropost listings become complete products, without editing them one at a time in the platform.
Common questions
Is there a direct Maropost connector?
Data is exported in Maropost's import format. Confirm your set-up with us.
Do you work with Australian retailers?
Yes. SKULaunch and Start with Data work with many Australian businesses.
Can we enrich one category first?
Yes. Start with the categories that matter most.
See product variants, filling missing attributes, and catalogue enrichment.

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