Send product data to trade customers and buying groups

Trade customers, buying groups and procurement platforms all want your product data in their template. SKULaunch holds one complete record per product and exports it in each customer's format, with their columns, codes and classifications, so data requests stop being a weekly scramble.

The problem

Every big customer has a template: different column names, required codes such as ETIM or UNSPSC, specific units and image requirements. Each request means building a new spreadsheet by hand. Gaps are filled in a rush, and the next update repeats the work. Missing data can mean missing listings with your best customers.

Before and after

An illustrative example of a buying group request.

Before: the request

A 48-column template with ETIM class, UNSPSC, pack dimensions and three image URLs required. Due in ten days. 2,100 products.

After: from SKULaunch

• Template columns mapped once to your attributes
• ETIM and UNSPSC held on each product and included
• Missing pack dimensions and images filled before export
• Mapping saved for the next request

How it works in SKULaunch

1. Map the customer's template. Match their columns to your attributes and save the mapping.
2. Check readiness. See which products lack fields the customer requires.
3. Fill the gaps. Enrich missing attributes, codes and images.
4. Export. Produce the file in their format, and rerun it for every update.

Treat key customers as channels

If a customer requests data more than once a year, treat them like a channel: their required fields, their format, their completeness score. That turns each request from a project into an export, and shows you exactly where your data falls short of what your best customers need.

What changes

Customer data requests take hours, not weeks, and your products appear complete in their systems.

Common questions

Can we keep a template per customer?

Yes. Each customer's mapping is saved and reused.

What about classification codes they require?

Hold ETIM, UNSPSC or GS1 codes on each product and include them in the export.

Can we send updates rather than full files?

Yes. Filter to changed products and export those.

See ETIM classification, UNSPSC codes, and product data management for distributors.