Write product descriptions in your brand voice

When every supplier writes your product copy, every product sounds different. SKULaunch rewrites descriptions in your brand's tone of voice, from your rules and each product's verified attributes, so the whole catalogue reads as if one team wrote it.

The problem

A retailer with 200 suppliers has 200 writing styles on its website: shouty capitals from one, technical shorthand from another, marketing fluff from a third. The brand voice the marketing team worked on appears on the homepage and nowhere else. Rewriting by hand is impossible at catalogue scale.

Before and after

An illustrative example for a scented candle.

Before: the supplier's copy

"LUXURY SOY CANDLE!!! AMAZING FRAGRANCE. BURN TIME 40HRS. PERFECT GIFT FOR HER."

After: in your voice from SKULaunch

• A short, calm opening line in your house style
• Soy wax, fig and cedar fragrance, around 40 hours of burn time, from the attributes
• Your preferred terms used, banned phrases avoided
• Same structure as every other candle in the category

How it works in SKULaunch

1. Write down the voice. Capture tone, sentence style, words to use and words to avoid in your content settings.
2. Set category patterns. Decide what each description covers for each product type.
3. Generate from attributes. Copy is written from verified data in your voice.
4. Review samples, then scale. Approve a sample per category, then run the rest.

A voice needs rules, not adjectives

"Warm and premium" is not a brief a writer, or an AI, can follow consistently. Useful voice guidance is concrete: sentence length, whether to address the customer as "you", spelling conventions, banned words such as "amazing" or "must-have", and a few before and after examples. The more specific the rules, the more consistent the output across thousands of products.

What changes

The whole catalogue sounds like your brand, not like your suppliers.

Common questions

Can we use our existing brand guidelines?

Yes. Turn them into concrete rules and examples in the content settings.

Can different categories have different tones?

Yes. Patterns and tone can vary by category.

Does it keep British spelling?

Yes, if that is in your rules.

See descriptions at scale, replacing duplicate supplier copy, and content generation.