Generate alt text for product images in bulk

Alt text helps screen-reader users and image search, and most catalogues have none. SKULaunch writes descriptive alt text for product images in bulk from each product's verified attributes, so every image says what it shows without anyone typing thousands of captions.

The problem

Product images are uploaded with file names like IMG_4471.jpg and no alternative text. That fails accessibility checks, gives image search nothing to work with, and leaves assistive technology users guessing. Writing alt text by hand for every image on every product is a job nobody gets round to.

Before and after

An illustrative example for a product image.

Before: the image record

File: IMG_4471.jpg. Alt text: empty.

After: from SKULaunch

• "Black 2-seater fabric sofa with wooden legs, front view"
• Product type, colour and material taken from approved attributes
• Angle or view taken from the image's metadata where set
• Reviewed before it is published with the image

How it works in SKULaunch

1. Add an alt text field. Hold alt text per image or per product image slot.
2. Generate from attributes. Content generation writes concise alt text from the product's type and key attributes.
3. Review. Check a sample per category, then approve in bulk.
4. Publish. Alt text goes out with the image to your website and channels.

Good alt text is short and specific

Alt text should describe what the image shows in one short sentence: product type, the distinguishing attributes and, where it helps, the view. Do not stuff keywords or start with "image of". Different images of the same product should say what is different about each, such as the side view or the item in use.

What changes

Every product image has meaningful alt text, improving accessibility and giving image search something to index.

Common questions

Does it look at the image itself?

Alt text is written from the product's verified attributes and image metadata. Confirm image-aware options for your set-up with us.

Can we write alt text for every image, not just the main one?

Yes, where each image has its own field or metadata.

Will it repeat the product title?

It uses the same facts but describes the image, not the listing.

See the DAM, bulk SEO meta, and content generation.