Enrich parts with OE numbers and cross-references

Mechanics and parts buyers search by OE number and competitor part numbers, not by your SKU. SKULaunch enriches parts with OE references and cross-reference numbers, so customers find the right part whichever number they search.

The problem

A customer has the original equipment number from the old part, or a competitor's part number from a quote. If your catalogue only holds your own codes, search returns nothing and the sale goes elsewhere. Cross-reference data exists in supplier files, catalogues and manufacturer sites, but rarely in the product record.

Before and after

An illustrative example for an oil filter.

Before: what you hold

Your SKU, supplier part number and a short description. No OE or cross-reference numbers.

After: in SKULaunch

• OE reference numbers added from supplier and manufacturer sources
• Equivalent part numbers from other brands added as cross-references
• Held in searchable attributes on the part
• Reviewed before publishing

How it works in SKULaunch

1. Add reference attributes. Create fields for OE numbers and cross-references.
2. Source references. Extract numbers from supplier files, catalogues and manufacturer pages.
3. Normalise. Strip spaces and punctuation variants so searches match.
4. Review and publish. Approve and send to your site search and channels.

Normalise numbers for search

The same OE number appears as "1109.AH", "1109AH" and "1109 AH". Store a normalised version for search alongside the display format, so customers find the part however they type it. That one detail often recovers more searches than adding new references.

What changes

Customers find parts by the numbers they actually have, and fewer searches end with no results.

Common questions

Where do the numbers come from?

Supplier data, catalogues and manufacturer sources. Confirm sources for your range with us.

Can we show competitor numbers?

Yes, as cross-references, following your own policy on brand names.

Does this help on marketplaces?

Yes, where channels accept reference numbers.

See enriching from a part number, search keywords, and fitment data.