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product data ops.

Practical thinking for teams running product data at scale — supplier workflows, enrichment, governance, and more.

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Articles
Product Content for AEO and GEO: What Answer Engines Need from Your Catalogue

AEO and GEO need structured attributes, not better copy.

Podcast
Episode 8 - Show Me the money - 5 Areas Where Product Data Investment Actually Pays Off

Product data projects are hard to fund because returns sit across teams. Five areas where the investment pays off, and how to measure each one.

Podcast
Episode 7: Every Way to Source Product Data: What Works, What Doesn't, and Where to Start

Manual, scraping, data pools, AI, supplier portals, internal reuse. We break down every method for sourcing and enriching product data, what each is a

Podcast
Episode 6: Why Enriching Your Top Sellers First Is the Wrong Move

Most enrichment projects start with bestsellers. It sounds commercially sensible but it rarely moves the needle. Here's why category-first enrichment

Podcast
Episode 5: Missing Images Are a Data Problem. Start Treating Them Like One.

Gray placeholders cost you sales, trust, and search visibility. Clare Adams breaks down why missing images keep happening across large catalogs and wh

Vendor Portal for Shopify: The Complete Guide to Automating Supplier Product Data

Product data enrichment transforms raw supplier data into complete, accurate, search-optimised listings. Learn what it is, why it matters, and how AI

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Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.

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