Mirakl Integration — Seller Catalog Onboarding, AI Enrichment & Marketplace Data Quality

Onboard seller catalogs

Ingest raw seller catalogs in any format and transform them into Mirakl-compliant product records — without manual data cleanup or back-and-forth emails.

Publish to Mirakl

Push enriched, taxonomy-mapped product data into Mirakl — formatted for the operator's catalog requirements, ready for approval and activation.

Enrich & validate

Fill missing attributes, generate descriptions, normalise values, and validate every product against your marketplace taxonomy — before it enters Mirakl.

Why connect Mirakl to SKULaunch?

Mirakl powers some of the world's largest online marketplaces — from B&Q and Leroy Merlin to Lowe's and Carrefour. Its platform handles seller onboarding, catalog management, and order distribution at massive scale. But the biggest bottleneck for any Mirakl operator isn't the platform itself — it's getting clean, complete, taxonomy-mapped product data from sellers in the first place.

Sellers send catalogs in spreadsheets, CSVs, XML files, and PDFs — each with different structures, attribute naming conventions, and levels of completeness. Mapping every seller's data to your marketplace taxonomy, filling in missing attributes, and enforcing data quality rules is a manual, time-consuming process that directly delays time-to-market and inflates referencing costs.

SKULaunch sits upstream of Mirakl, automating the hardest part of marketplace catalog integration. Sellers upload their data in any format, and SKULaunch automatically maps it to your Mirakl taxonomy, enriches products with AI-generated descriptions and extracted attributes, validates every record against your quality rules, and exports marketplace-ready data — so your catalog team can focus on approval and curation, not data cleanup.

Whether you're operating a Mirakl Marketplace Platform, Mirakl Dropship Platform, or using Mirakl Catalog Manager, SKULaunch connects via API, CSV, or SFTP export — no custom development required.

Enrich before Mirakl ingests. Mirakl's Catalog Manager works best when seller data arrives already mapped and enriched. SKULaunch handles the upstream heavy lifting — taxonomy mapping, AI enrichment, and validation — so your Mirakl catalog stays clean from the start.

Key capabilities

AI-powered product enrichment

Automatically generate marketplace-ready product descriptions, extract attributes from PDFs and images, and fill missing values — so every seller product meets your catalog quality standards before entering Mirakl.

Seller catalog onboarding

Let sellers upload raw catalogs in any format — spreadsheets, XML, CSV, PDFs, or data feeds. SKULaunch ingests, normalises, and structures their data to match your Mirakl marketplace taxonomy. No more manual mapping or email chains.

Taxonomy & category mapping

SKULaunch maps seller categories and attributes to your Mirakl marketplace taxonomy — whether you use UNSPSC, ETIM, eClass, or a custom hierarchy. Progressive mapping templates accelerate onboarding as your seller base grows.

Marketplace data validation

Flag missing required attributes, non-compliant values, low-quality images, and taxonomy mismatches before submission to Mirakl — reducing rejected products and accelerating time-to-market.

Multi-seller data aggregation

When multiple sellers supply the same product, SKULaunch helps you consolidate the best attributes, descriptions, and images into a single enriched product record — improving product page quality across your marketplace.

B2B data standard support

Ingest ETIM, BMEcat, eClass, UNSPSC, and GS1 feeds natively. SKULaunch normalises industry-standard data into your Mirakl taxonomy, making B2B seller onboarding fast and scalable.

Supported Magento fields

SKULaunch maps enriched product data to every core Magento product field — including complex data types like configurable variations, custom options, and multi-source inventory. No data is left behind when you import.

MAGENTO / ADOBE COMMERCE FIELD	Supported
Product title	✓
Product description (short & long)	✓
Category / taxonomy mapping	✓
Required & optional attributes	✓
Brand	✓
EAN / UPC / GTIN	✓
Images (multiple, with URL references)	✓
Product references (MPN, SKU)	✓
Offer data (price, quantity, condition)	✓
Logistic class / shipping	✓
Custom marketplace attributes	✓
Multi-locale content	✓
ETIM / BMEcat / UNSPSC / eClass attributes	✓
Variant / option structures	✓

How it works

Configure your marketplace schema

Define your Mirakl marketplace taxonomy, required attributes, validation rules, and export format inside SKULaunch. This becomes the blueprint every seller submission is mapped and validated against.

Onboard seller catalogs

Sellers upload their raw product data through the SKULaunch portal — spreadsheets, CSVs, XMLs, PDFs, or industry data feeds. SKULaunch ingests and normalises everything into a unified format.

Map, enrich & validate

SKULaunch maps seller categories and attributes to your Mirakl taxonomy. AI enrichment fills missing descriptions, extracts attributes from spec sheets, and standardises values. Validation flags non-compliant products before export.

Export to Mirakl

Push marketplace-ready product data into Mirakl via API, SFTP, or structured file export. Operators review and approve products in Mirakl Catalog Manager — with confidence that the data is already clean and complete.

Use cases

Seller catalog onboarding for Mirakl marketplaces

Every Mirakl marketplace operator faces the same challenge: sellers send product data in wildly different formats, with inconsistent attributes and missing fields. Manually mapping each seller's data to your marketplace taxonomy takes 2–5 hours per SKU on average and often requires 10–15 email exchanges. SKULaunch eliminates this bottleneck by giving sellers a simple upload portal and automatically mapping, enriching, and validating their catalogs against your Mirakl taxonomy — reducing onboarding time from days to hours.

AI enrichment for marketplace product quality

Product data quality directly impacts conversion rates, return rates, and buyer satisfaction on any Mirakl marketplace. But sellers rarely provide complete, enriched listings — descriptions are thin, attributes are missing, and images don't meet standards. SKULaunch's AI enrichment engine fills the gaps: generating marketplace-optimised descriptions, extracting attributes from PDFs and images, and standardising values — ensuring every product that enters Mirakl meets your quality bar.

B2B taxonomy mapping (ETIM, eClass, UNSPSC)

B2B marketplaces powered by Mirakl — like Sonepar and Rexel — require sellers to map their catalogs to industry-standard taxonomies. SKULaunch ingests ETIM, BMEcat, eClass, and UNSPSC data feeds natively and maps them to your Mirakl taxonomy, making B2B seller onboarding fast and scalable even with hundreds of suppliers.

Scaling from dozens to hundreds of sellers

Onboarding your first 10 sellers is manageable. Onboarding your next 100 is not — unless you automate. SKULaunch's reusable mapping templates, AI enrichment, and validation rules scale with your seller base. As you onboard new sellers, the platform learns from previous mappings and accelerates every subsequent catalog integration.

Dropship supplier data preparation

Running a Mirakl Dropship Platform? Supplier product data still needs to be mapped, enriched, and validated before it can be activated. SKULaunch handles the upstream data preparation — so your dropship catalog is complete, consistent, and ready for buyer-facing activation without manual cleanup.