About SKU Launch
SKU Launch is an AI-powered product data enrichment platform built by Start with Data — a team of product data specialists who've spent years helping retailers, distributors, and manufacturers get their catalogues in order.
We kept solving the same problem. So we built a product to fix it for good.
Start with Data was founded in 2019 by Ben and Clare Adams. From day one, the focus was product data — helping businesses structure, enrich, and manage the information that powers their e-commerce platforms, PIMs, and marketplaces.
Over hundreds of projects, one pattern kept repeating. Businesses would invest heavily in platforms and technology, but the product data was never ready. Supplier spreadsheets came back half-empty. Specs were buried in descriptions. Taxonomies lived on someone's to-do list. The systems were in place, but the data to fill them wasn't.
SKU Launch started as the internal tooling we built to solve that problem faster. It became a product when we realised every client we worked with needed the same thing — and that services alone couldn't scale to meet the demand.
Today, SKU Launch is used by product data teams at leading distributors and retailers to enrich, structure, and onboard supplier data at scale. And Start with Data continues to operate alongside it — offering consultancy, PIM implementation, and managed enrichment for clients who want hands-on support.
A Start with Data product
Start with Data is a specialist product data services and solutions consultancy based in London and Sydney. The team works across PIM selection and implementation, taxonomy design, supplier data onboarding, and product content enrichment — with deep expertise in B2B distribution, retail, and manufacturing.
Founded
SKUs enriched
Happy customers
Our Founders
SKU Launch was founded by Ben and Clare Adams — product data specialists who saw the same upstream data problem in every project they worked on, and decided to build the platform to solve it.
Ben Adams
Before starting Start with Data, Ben spent years working at the intersection of product data, e-commerce, and technology. He saw first-hand how businesses would invest in platforms but skip the data foundations — and how that gap undermined everything downstream.
Ben heads up product and sales at SKU Launch — shaping what gets built and working directly with the retailers and distributors who use it.
Clare Adams
Clare co-founded Start with Data with a focus on making product data less mysterious and more manageable. Her background spans operations, data strategy, and client delivery — working hands-on with retailers and distributors to fix the messy realities of supplier data.
Clare heads up marketing and operations — making sure the right people find SKU Launch, and that everything runs smoothly behind the scenes.
Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.
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