Enrich & Standardise Product Data for Shopify
AI-powered enrichment that turns supplier spreadsheets and PDFs into SEO-ready Shopify listings.
Why Enrichment Matters for Shopify
Selling on Shopify isn’t just about getting products online—it’s about making them discoverable, accurate, and compelling. Supplier data often arrives incomplete, inconsistent, or unstructured, which directly impacts your store’s performance.
Organic Search Rankings
Optimised attributes and SEO-ready descriptions improve visibility in Google Shopping and organic search results.
Better Conversion Rates
Detailed, accurate, and persuasive content builds trust and increases sales.
Lower Returns
Complete product specifications reduce customer confusion and mismatched expectations.
Consistent Attributes, Clean Shopify Catalogs
Inconsistent product attributes like “color vs colour” or “XL vs Extra Large” confuse customers and damage SEO. SKULaunch standardises attributes across all your supplier data, giving you a consistent and professional-looking Shopify store.
Normalise attributes like size, colour, material, and weight
Align supplier data with your Shopify schema
Improve filter and search accuracy in your store
Deliver structured data to power AI-driven search
AI-Powered SEO Content That Converts
Your Shopify listings need more than specs—they need content that sells. SKULaunch automatically generates titles, bullet points, and long-form descriptions optimised for search engines and customer engagement.
Auto-generate SEO-friendly product titles and meta descriptions
Create engaging bullet points and long-form product copy
Maintain brand consistency across thousands of SKUs
Boost organic search visibility and reduce manual writing effort
From Raw Supplier Files to Validated, Shopify-Ready Data
1
Vendor Upload
Suppliers upload Excel, CSV, or PDFs.
2
AI Mapping
Attributes are automatically matched to your Shopify schema.
3
Data Enrichment
AI generates SEO descriptions, fills gaps, and standardises values.
4
Validation & Export
Errors are flagged, data is approved, and Shopify-ready exports are generated.
Key Areas of Data Enrichment for Shopify
Enrichment isn’t just one thing — it covers every element of a Shopify product listing, from titles and attributes to images and metadata. These are the core areas where SKULaunch adds value, ensuring your product data is both customer-friendly and search-optimised.
Descriptive Content
Improve product titles, bullet points, and descriptions with customer-friendly language and keywords that boost discoverability and conversions.
Media Enrichment
Add high-quality product images, videos, and even 360° views to make listings more engaging and attractive.
SEO Metadata
Optimise keywords, meta descriptions, alt text for images, and structured data (schema markup) to ensure your products surface in search results.
Attribute Enrichment
Fill in missing attributes such as size, colour, material, and brand to give customers the clarity they need to buy with confidence.
Platform-Specific Enrichment
Tailor content and attributes to meet Shopify’s unique requirements as well as other connected channels (like Google Merchant Center).
Comparison with Alternatives
| Solution | Pros | Cons |
|---|---|---|
| Manual Spreadsheets | Low cost, widely understood | Slow, error-prone, inconsistent formatting, no SEO optimisation, not scalable |
| Zoovu | Good at enrichment across large datasets | Not Shopify-focused, complex setup, expensive for smaller retailers |
| Describely | Strong at AI product description generation | Limited attribute mapping, doesn’t validate or standardise supplier data |
| SKULaunch |
- Built for Shopify merchants - End-to-end enrichment (attributes + content) - Handles messy supplier spreadsheets & PDFs - AI-driven mapping, validation & approvals - SEO-optimised titles, bullets, descriptions - Direct Shopify-ready exports |
None – full coverage solution |
AI-Powered Enrichment for Shopify Product Listings
Stop cleaning spreadsheets by hand. SKULaunch automates attribute mapping, SEO content generation, and data validation — so you can scale your Shopify store without scaling your workload.
