Generate product content at scale, in your brand voice
Create descriptions, bullets, and formatted copy using AI, guided by your tone of voice, templates, and content rules, then review and approve before publish.
Brand consistent copy
Apply tone of voice, brand guidelines, and category rules so output stays on brand.
Any format you need
Generate content in the structure and layout your channels require, from bullets to HTML.
Review and control built in
AI creates drafts, your team approves final content, with full history and auditability.
What you can do in Enrichment Studio
Product descriptions
Clear, readable descriptions aligned to your style guide.
Feature and benefit bullets
Consistent highlights that support comparison and conversion.
Channel ready formatting
Output tailored for PIM fields, ecommerce pages, and marketplaces.
Structured templates by product type
Reusable layouts that keep content consistent across categories.
Specification led copy
Generate content directly from enriched attributes, not guesswork.
How product data extraction works
Select product records and choose what to generate, descriptions, bullets, or formatted content for a specific channel.
Choose the tone of voice, template layout, keyword dictionary, and banned terms you want applied.
SKULaunch generates drafts based on your structured attributes and sources. Your team reviews and edits if needed.
Approved content is saved back into the product record and is ready to publish to your PIM and channels.
FAQs
It’s used to create consistent product descriptions and selling points from structured data, so teams can launch faster without rewriting content manually for every SKU.
Content is generated from the product attributes you already hold in SKULaunch, plus any enriched data and extracted sources you’ve attached through your onboarding and enrichment workflows.
You can define templates and content patterns per product type, then apply tone of voice rules so outputs stay consistent even when different teams generate content.
Yes. You can create different formats depending on where the content is going, for example shorter marketplace bullets, richer ecommerce descriptions, or structured PIM fields.
You can generate plain text, structured layouts, and formatted outputs such as HTML or Markdown, depending on what your downstream systems accept.
You control tone of voice, preferred terminology, and banned words so output matches your brand style rather than generic wording.
You can enforce content rules like required phrases, keyword dictionaries, or blocked terms. Content still goes through review and approval before it becomes publish-ready.
No. It speeds up first drafts and keeps structure consistent. Your team can review, refine, and approve final copy before publishing.
Yes. You can generate content across selected product sets and then manage review and approvals through workflow.