Sync supplier data with PIM, ERP, and marketplaces
In the race to keep product listings live, relevant, accurate and channel-ready, the biggest speed bump in your road isn’t strategy – it’s supplier data. So often, it is inconsistent, multi-format, and ends up being siloed. However, with the right approach, syncing product data with your core systems can easily become a well-oiled, automated machine.
Typical Challenges
Every business in eCommerce or digital B2B faces the same uphill battle: your suppliers send data in 15 different formats, be it Excel sheets, PDFs, home-brewed XML exports, or the occasional mystery file. Inevitably, some of it is missing key attributes, some is duplicated, and some is just plain wrong. And some poor soul on your team is spending hours trawling through it to manually sort out the problems.
Every delay at this stage affects your product onboarding, enrichment, listings, customer satisfaction and, ultimately, your sales. So, it isn’t just a data issue but a business performance issue too.
How automation turns chaos into clarity
The answer is simple: automate your supplier product data integration with a dedicated platform which does the heavy lifting, like extraction, validation, enrichment, and API-based syncing. And it does it all without a single spreadsheet shower.
Using a supplier data integration platform like SKULaunch, here’s how this automation works:
Supplier data collection
Suppliers upload files in any format - structured or unstructured. There’s no need for your team to intervene manually.
AI-powered validation and enrichment
Missing data is flagged and corrected. SEO-friendly copy, image assets, and compliant specs are added. Everything is standardised and accurate.
Automated formatting and mapping
Data is matched to your PIM and ERP schema - product IDs, pricing, availability, and attributes are perfectly aligned.
SKUConcierge offers a fully managed data cleanup service if you want to completely offload the process.
Automating what slows you down
Here’s how SKULaunch automates the repetitive, time-consuming tasks of cleaning and formatting supplier product data:
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Step 1: Upload Supplier Files
Suppliers or internal teams submit catalogs directly via portal or API.
Live upload dashboard
- Accepts Excel, CSV, XML, PDF
Step 2: Automate Cleanup and Enrichment
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SKULaunch processes each record and fills in the gaps.
- Attribute extraction
- Unit normalization
- AI-generated product descriptions
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Step 3: Push Clean Data to Systems
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Once validated, SKUs sync to your ecommerce or PIM platforms.
- Real-time updates
- Error-free listings
- No manual rework
Book a demo today and see how onboarding becomes effortless.
Stop wasting time on spreadsheets and start launching products faster. With SKULaunch, retailers eliminate manual work and free their teams to focus on selling.
