What Is SKU Enrichment?
SKU enrichment is the process of transforming basic or incomplete product data into rich, structured content that drives discoverability, conversions, and operational efficiency. With SKULaunch, it’s fully automated and AI-powered — no manual copy-pasting required.
Missing attributes, inconsistent naming, and dull descriptions frustrate customers and kill conversion. SKULaunch enriches every SKU with complete, accurate, and engaging content — at scale.
Normalize attributes across brands & vendors
Auto-generate product descriptions with AI
Category Normalization
Fill in missing specs, bullets, and images
Ensure compliance with marketplace and PIM requirements
Image & Spec Matching
Automated SKU Enrichment in 4 Simple Steps
1
Upload raw product data
Excel sheets, PDFs, product catalogs, or images — any format works.
2
AI Maps & Extracts Attributes
Our AI auto-identifies key product specs, normalizes them, and aligns data to your attribute structure.
3
Your Team Reviews & Approves
Approve or reject individual attributes using built-in workflows before anything hits your PIM.
3
Data Auto-Formats & Exports
Final product data is formatted exactly to your requirements — and pushed directly into your PIM or eCommerce platform.
Retailers & Marketplaces
Enrich thousands of vendor SKUs across categories
Brands
Auto-generate content for product launches and digital shelf
Distributors
Normalize product content from hundreds of suppliers
PIM Teams
Feed enriched data directly into systems like Akeneo, Salsify, Bluestone, Plytix, Stibo, and more
Ready to Scale Your SKU Enrichment Process?
SKULaunch turns incomplete product data into channel-ready content in minutes. Let us help you eliminate content gaps, improve data quality, and drive digital growth — with zero manual hassle.
More about SKU enrichment
SKU enrichment is the process of enhancing raw or incomplete product data with additional information such as specifications, images, descriptions, keywords, and structured attributes. It ensures product listings are complete, accurate, and optimized for search, customer experience, and channel compliance.
Enriched product data improves search visibility, customer trust, and conversion rates. It also reduces returns, supports better merchandising, and ensures compliance with marketplaces and PIM systems. Without enrichment, products risk going unpublished or underperforming.
SKULaunch uses AI to extract data from unstructured sources (PDFs, Excel files, spec sheets), map it to your product taxonomy, and auto-generate missing content like product titles, descriptions, and attributes. It flags incomplete data and ensures listings meet your content standards — at scale.
Absolutely. Rich, complete product data that includes relevant keywords, optimized descriptions, and consistent naming improves your visibility in search engines and internal site search — leading to higher traffic and conversions.
SKULaunch offers attribute-level approval workflows so you can review and accept specific fields before pushing content live. You stay in control while the platform handles 90% of the heavy lifting automatically.