Turn supplier product data into clean, approved, publish-ready listings.
SKULaunch is the governed product data onboarding and enrichment platform for retailers, distributors, and manufacturers. Import any source, standardise to your schema, enrich with AI, and publish into PIM, eCommerce, or marketplaces with confidence.
Fix product data before it hits your PIM
Stop chasing missing values, inconsistent formats, and supplier spreadsheets. SKULaunch standardises and validates product data upstream.
Launch more SKUs without adding headcount
Use bulk workflows, structured templates, and AI-assisted enrichment to move from intake to publish faster, every time.
Governed AI enrichment built into the workflow
AI suggests and extracts values, your team approves changes, and clean outputs get published with confidence.
Turn your product catalogue into a growth engine
Better product data improves findability, conversion, and speed to market. SKULaunch gets you there without spreadsheet chaos.
10x
faster time to publish
25%+
uplift in organic traffic
30%
increase in add to cart
Onboard product data from any source
Bring supplier files, spreadsheets, standards and documents into one workspace, then structure them into a consistent format ready for enrichment.
• Supplier portal submissions with validation
• Spreadsheet imports with automatic mapping
• ETIM and standards ingestion with matching support
Standardise taxonomy and attributes at scale
Build a consistent schema across categories. SKULaunch helps you define attributes, units, and controlled values so every supplier and team follows the same rules.
• AI-assisted attribute creation
• Controlled values, units and validation
• Reusable templates by category
Enrich attributes and content with governed AI
Extract missing values, improve completeness, and generate channel-ready product copy with review and approval built in.
• PDF, image, and URL extraction
• Attribute enrichment and spec completion
• Content generation with human approval
Why we built SKULaunch
To onboard product data from anywhere
Supplier portals, spreadsheets, ETIM files, PDFs, images, URLs. One workspace to handle every intake format.
To standardise structure at scale
Schemas fail when every supplier and team uses different fields. SKULaunch keeps structure consistent across every category.
To make AI do real product data work
Agents extract, map, and enrich product data, then route outputs through review and approval.
To publish with confidence
Data quality determines what goes live. SKULaunch flags gaps, tracks completeness, and controls publishing.
Flexible plans to streamline product data onboarding
From small teams to global enterprises, onboard, structure, and enrich product data without the spreadsheet chaos.
Starter
For small teams and pilots looking to structure and enrich product data fast.
from £499
/ month
Scale
For growing teams managing large catalogues, frequent updates, and multiple sources.
from £999
/ month
Enterprise
For high volume operations needing custom workflows, integrations, or managed delivery support.
Custom
/ month
Optional SKUConcierge Managed Services
Let our team handle the enrichment for you, sourcing, structuring, validating, and enriching to spec.
Priced per SKU
More about SKULaunch
SKU Launch is a governed product data onboarding and enrichment platform that transforms messy supplier inputs into clean, structured, approved listings ready for PIM, eCommerce and marketplaces.
Any structured listing. Whether you’re working with items that need attributes, descriptions, validation, or formatting—SKU Launch helps you turn raw data into consistent, enriched content.
SKU Launch handles messy inputs from sources like:
Spreadsheets and bulk uploads
PDFs and scanned documents
Web scraping
Image-based content or spec sheets
No matter the format or structure, SKU Launch brings it into a unified, enriched model.
Enrichment means extracting values, standardizing formats, applying rules, filling gaps, and generating clean, structured output—including optional AI-generated descriptions and translations. SKU Launch automates it all, at scale.
No. SKU Launch is designed for messy, unstructured inputs. Start with what you have, and we’ll help you structure and enrich it to match your data standards.
Book a demo or send us a sample file. We’ll show you how SKU Launch turns even the messiest data into structured, enriched listings—fast.